technology, media, internet and people concept - close up of woman with blog web page on tablet pc computer screen, notebook and coffee on wooden table

There was a time when blogging was simply a way to express thoughts with a body text (at times accompanied by photos and even a video). In many ways it’s still very much used this way. Sharing ideas, giving tutorials, updates on conditions, communicating with a fan base, and just an overall an environment that promotes a sense of community. Unlike pieces such as news boards, articles, and essays, blogs have a more comfortable setting. Bloggers often use diction associated with casual conversation. There’s no standard or rulebook (for the most part), as long as the content rating is appropriate for the site it’s posted on, all is fair game. Blogging is a changing art, but it’s still a prominent one.

The reason blogs have evolved more for companies is that it’s actually a powerful tool. A website can use a blog to its strengths by maximizing its potential for the site’s SEO (Search Engine Optimization). This in turn can increase the amount of traffic that gets sent to the company website. The more human aspects to blogging also removes the barrier between you and your potential customers. Blogging creates an atmosphere of easiness, consumers are more inclined to do business with businesses they feel they can trust. That aspect of trust can be established with a weekly/biweekly blog that updates consistently. These aren’t official documents like patents or manuals, they can be read in one sitting. They can be shared. The accessibility is much more apparent.

Keywords are the basis of users finding your content on the web. With research and consistency you can find a variety of keywords that will attract the right crowd. Googling your subject matter and looking at outliers amongst the commodities is a good way to find fodder for your blogs. When you search your business or whatever you’re selling online, look at what people search alongside it. Then see how well it goes with your content. Making clever use of those outlier words puts your site and more importantly it puts your business on the map. It’s not advised you abuse this power as poor use of the terms can make the blog look poorly written which can turn readers away. The last thing you want is for people to notice multiple blunt uses of words that are obvious SEO fuel. It’s comparable to shamelessly and uncomfortably plugging a sponsor. Context is essential and it’s your job as the writer to keep everything natural.

Blogging doesn’t have to be simply a ploy to get traffic. Genuine intentions are there as well. As a producer of some sort of content or products, you can communicate with your consumers directly through blogs. Revealing a new development, expressing progress on a current one, or even explaining a product that’s been delayed, all reasons blogging is good for talking to your audience. Turn simple customers into loyal ones or even fans depending on whatever you’re selling. Without blogging or some sort of frequent posting, your site could lack fundamental aspects that give it layers. Giving users a reason to check back increases traffic in itself, one time viewers becomes consistent followers, setting email updates to help them frequently read up on your blog. In turn blogging can be used as a statistical advantage and a more organic advantage.

From the 1990s to present day, blogging is something that has often changed in definition. Technology became more mainstream, anyone can have a blog. The introduction to video blogs (vlogs) had started and gained an audience of its own. Updating an audience with a public diary has been a part of the web world for around 20 years. The changes in technology and how digital media is distributed on search engines means that things like blogging will continue to change. Whatever the form, blogging will be continue to be an important part of websites everywhere on multiple levels for business. Writing a clever blog with right wording will bring potential customer in, a good blog with the right content delivery will keep them there.