Effective Social Media Marketing

Social Media platforms have various uses ranging from building your online and mobile presence, communicating with customers, or even encouraging people to take an action.

One of the very first platforms to come in mind ,when using the words “social media”, most likely will be Facebook. With billions of people being physically impossible to reach, Facebook, global media power, can help reach a much broader audience, while it has 1.15 billion mobile daily active users (Mobile DAU). Having extensive capabilities for the page owner, they can track page likes, it’s outreach, engagement, and overview of their page and similar pages alike.

Some businesses might look for alternatives or even additional social media platforms to use, making YouTube, Pinterest, and Instagram the next big malleable markets. With Pinterest Analytics, you can see what Pins people like, what they save from your website and learn more about what your customers really want. Instagram currently races to become one of the most viable marketing tool for any one person or business.

Business profiles are a free feature for accounts wanting to be recognized as a business on Instagram. With a business profile, businesses can choose how they want their customers to get in touch with them: call, text or email with a tap of the contact button as well as get directions. Insights on Instagram give businesses actionable information about who their followers are and which posts resonate better than others—all from within the mobile app.

By learning more about the behavior and demographics of your audience, you can create more relevant and timely content. The ability to promote lets you turn well-performing posts into ads right within the app—helping you connect with even more customers. Lastly, there is important business etiquette for social media, that needs to be strictly enforced in order for proper success.

Your social media channels should distribute valuable, shareable information, collected from a variety of sources, and sent at optimal times. You should always be mindful of what kind of content is most engaging for your social media audience, and what kind of content should not be posted.

Social Media Automation became a trendy and normal way to spam out mass messaging and “interaction” with customers, but you should avoid it in direct interactions with your audience. This means cutting back on automated Twitter DMs, private Facebook messages, or Instagram comments. Instead of attracting new customers, most of these messages can have the opposite effect and cost you newly gained followers.

Communication on social networks is designed to be a two-way channel where you can get real-time responses to your messaging, and social media is most effective when used that way. Playing nice with competing brands on social media goes a long way: not only can it help establish a professional working relationship with others in your field, but it also improves your online reputation in the eyes of your own followers, as well as your competitors’ social media audience. You can help increase the shareability of your content by sticking to the word count, adding images and videos, and using appropriate hashtags and geo-tags.

It’s considered best practice to use your hashtags sparingly and pick them carefully. Your hashtags should help you join a larger discussion or target a specific audience, without forcing your audience to reconsider their decision to follow you.

Keeping your personal account separate doesn’t just mean the obvious insurance against accidentally posting to your work account instead of your personal one. It also means keeping the tone of your messaging on-brand when posting to social media channels, and making sure all your messaging contributes to the mission you have set for that particular profile.Aside from serving different audiences, your personal account and your business account serve different purposes. This often assumes taking a neutral stance on controversial issues (unless they are a relevant discussion in your industry); avoiding mitigation of personal conflicts on business accounts; and, of course, keeping it cordial with social media accounts of other businesses.

The best kind of conversation is equal parts give-and-take. In social media terms, this means keeping your social channels active without spamming your followers’ feeds. With the widespread use of fake accounts and follower bots, the number of followers should no longer be your primary Key Performance Indicator when it comes to measuring social media success. Avoid indiscriminately following thousands of users in hopes of increasing your follower count—this will ruin your own social feeds with an oversaturation of posts. Plus, frantic following can come off as spammy, and detract from the value of your follow.

Last but not least, an important practice in your social media etiquette is acknowledging that your content may not work for everyone. Unfollows happen, and while you can take preventative measures to avoid a mass exodus of followers, you can’t convince all users to stay.